Ways to Deal with Negative Feedback on Amazon

Getting negative feedback on Amazon has a big impact on your reseller business. Maintaining a high seller rating and getting a lot of positive customer feedback can help build trust with potential buyers and increase the likelihood that they will buy from your seller site. Getting just one negative review can potentially lower your seller rating significantly, especially if you’re just starting and do not yet have a large pool of positive feedback. Having low seller ratings can make it harder to attract new customers and may even lead some buyers to choose a different seller.

As an Amazon reseller, it can be disheartening to receive negative feedback, especially if you’ve done the best that you can do on your end. Negative feedback almost always has an underlying cause and it’s up to you to try and resolve it.

Different Ways to Deal with Negative Feedback

There are a few things you can do to try determine what caused the feedback and to improve your seller rating.

Raise a Dispute

The first thing you need to do is see if the feedback is inappropriate or violates Amazon’s policies. If it does, raise a dispute with Amazon. Invalid feedback should not be reflected on your seller ratings and it’s worth it to create a dispute if it’s warranted. This does not mean that Amazon will automatically remove the negative feedback the moment that you raised the dispute. You have to raise it in accordance with Amazon’s Terms and Conditions.

Reach Out to the Customer

If the feedback is valid, reach out to the customer in private to try to resolve the issue. This can be done through the “Contact Buyer” link in your seller account. When reaching out to the customer, you have to provide a stellar customer service to turn things around. Remember that you’re already dealing with a disgruntled buyer who took the time to leave negative feedback.

If that fails, respond to the feedback publicly and try to resolve the issue. Remember to always be professional and courteous when responding, as this can help resolve the issue and improve the customer’s experience. As your response is public, this also shows other customers that you care about their satisfaction and that you are willing to address any problems that prior customers may have had.

Reaching out to the buyer either privately or publicly does not automatically mean that the impact of the negative feedback on your seller rating is negated. That would still depend on whether the customer chooses to retract their feedback or amend it.

Let Experts Deal with Negative Feedback

Dealing with negative feedback can be quite tricky. You might inadvertently violate Amazon’s Seller Code of Conduct that can result in getting your Amazon account suspended. As a seller, you’re an expert on selling your products but might get stumped navigating the ins and outs of managing your neutral to negative feedback. Which is why getting an expert to deal with feedback management makes a lot of sense.

Our team of experts will work with you.

Say Goodbye to Neutral and Negative Feedback on Amazon

Rely on the expertise of Seller Maven in Feedback Management. You can count on our extensive understanding of Amazon’s policies and our over ten years’ experience in managing seller ratings. Our clients usually get their Amazon seller rating reach 100%, and with our help, you can too!

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